A career coach is a sounding board with a method. Unlike a mentor, who shares their own path, a coach helps you clarify what you want and holds you to the plan. For master’s graduates facing a crowded market, that structure can be worth paying for.
Know what you want from the engagement before you start. Common goals: choosing between industries, preparing for interviews, negotiating an offer, or planning a career change. A good coach will ask about the goal in the first conversation and tell you honestly whether they can help.
Do your own groundwork too. Free self-assessment tools such as myIDP or ImaginePhD can map your skills and interests before you pay for sessions. Write down your questions in advance and bring real materials: your resume, a job posting, a draft cover letter.
Measure the results. After a few sessions you should have clearer options, better materials, or a concrete plan, not just encouragement. If not, say so or move on.
Watch for red flags. Be wary of coaches who guarantee a job, push expensive packages before understanding your goals, or discourage you from talking to mentors and peers as well. A reputable coach welcomes questions about their background and methods.
Coaching works best alongside other support: the difference between a coach and a mentor, resume and cover letter tips, continuing education options, and personal branding strategies.

